About Us
The Full Story
About US
With over 30 years of experience in ethical and sustainable farming and more than a decade in global bovine ingredient supply, Grassland Vitality is built on a legacy of excellence. Our journey began in the lush, nutrient-rich pastures of New Zealand, where we developed a deep commitment to raising premium grass-fed cattle under the highest standards of animal welfare and sustainability.
History
As a trusted global supplier of freeze-dried bovine organs, we specialise in high-quality liver, pancreas, heart, kidney, spleen, brain, thymus, and lung for use in nutraceuticals, functional foods, and pet supplements. Our extensive export network spans worldwide, serving manufacturers who demand purity, potency, and traceability in every ingredient.
Our Job
With MPI approval and certifications in HACCP, GMP, ISO 22000, FDA registration, and EU export compliance, we ensure that every product meets the highest food safety and quality standards. Our focus on transparency, ethical sourcing, and precision processing makes us the preferred partner for businesses seeking premium bovine ingredients with consistent supply and global logistics support.
Alex | Founder
With two decades of experience built on a foundation of hard work, integrity, and innovation, Alex is the driving force behind Grassland Bovine Ltd. Raised with a deep connection to the land, Alex’s background spans dairy, sheep, and beef farming, providing firsthand expertise in ethical and sustainable livestock management.
Beyond the farm, Alex has developed advanced capabilities in e-commerce, global logistics, manufacturing, and processing. His unique combination of agricultural roots and modern business acumen allows him to lead Grassland Bovine with a farm-to-finish approach ensuring full traceability, consistent quality control, and streamlined supply chain efficiency.
With a deep commitment to global trade and compliance with international food safety standards, Alex is the ideal partner for manufacturers seeking premium-grade, reliable bovine products sourced from New Zealand.